LET'S GET THINGS MOVING
LET'S GET THINGS MOVING
LET'S GET THINGS MOVING
For when the post-whiteboard afterglow fades, and everyone's back in Slack
For when the post-whiteboard afterglow fades, and everyone's back in Slack
For when the post-whiteboard afterglow fades, and everyone's back in Slack
If you’ve ever hired a strategist when you should've hired a specialist, or a specialist when you should've hired a strategist
chances are
you should've just hired me
You know that whiteboard high after the offsite, when the plan's clear and everyone's nodding?
A week later, the glow’s gone and everyone’s busy trying to line up calendars for 'next steps'.
That’s where I work - the space between "we should" and "we did".
I call it Fieldwork: embedded strategy that observes your business in its natural habitat, makes sense of what’s happening, designs what’s missing, and moves things forward. PS: I'm an anthropologist (for real!)
Here's how that looks in practice:
Pick your focus
Each sprint is shaped to fit your challenge.
→ Nail Positioning - stand out
→ Unstick Messaging - words that land
→ Make GTM Simple - a plan you'll use
→ Test Growth - fast bets + learnings
Scope: 1-3 months
CLEAR THE FOG
CLARITY SPRINTS
Find Focus
When the fog rolls in, I help you cut through with sharper positioning, clearer messaging, or experiments that spark growth
SEE FLAVOURS
Pick your focus
Each sprint is shaped to fit your challenge.
→ Nail Positioning - stand out
→ Unstick Messaging - words that land
→ Make GTM Simple - a plan you'll use
→ Test Growth - fast bets + learnings
Scope: 1-3 months
CLEAR THE FOG
CLARITY SPRINTS
Find Focus
When the fog rolls in, I help you cut through with sharper positioning, clearer messaging, or experiments that spark growth
SEE FLAVOURS
Pick your focus
Each sprint is shaped to fit your challenge.
→ Nail Positioning - stand out
→ Unstick Messaging - words that land
→ Make GTM Simple - a plan you'll use
→ Test Growth - fast bets + learnings
Scope: 1-3 months
CLEAR THE FOG
CLARITY SPRINTS
Find Focus
When the fog rolls in, I help you cut through with sharper positioning, clearer messaging, or experiments that spark growth
SEE FLAVOURS
Ways we'll work
Your challenges, your call.
→ Founder Clarity Calls - untangle decisions
→ Marketer Coaching - sharpen your leadership skills
→ Working Sessions - get shit done (together)
→ Accountability Check-ins - stay on track
Scope: Ongoing monthly calls
TALK IT OUT
MENTORSHIP
Guided Growth
One-to-one guidance for founders or marketers who want clarity, confidence, and accountability.
SEE FLAVOURS
Ways we'll work
Your challenges, your call.
→ Founder Clarity Calls - untangle decisions
→ Marketer Coaching - sharpen your leadership skills
→ Working Sessions - get shit done (together)
→ Accountability Check-ins - stay on track
Scope: Ongoing monthly calls
TALK IT OUT
MENTORSHIP
Guided Growth
One-to-one guidance for founders or marketers who want clarity, confidence, and accountability.
SEE FLAVOURS
Ways we'll work
Your challenges, your call.
→ Founder Clarity Calls - untangle decisions
→ Marketer Coaching - sharpen your leadership skills
→ Working Sessions - get shit done (together)
→ Accountability Check-ins - stay on track
Scope: Ongoing monthly calls
TALK IT OUT
MENTORSHIP
Guided Growth
One-to-one guidance for founders or marketers who want clarity, confidence, and accountability.
SEE FLAVOURS
How I slot in
Strategic firepower, on your terms.
→ Interim CMO – set direction, drive impact
→ Team Design – structure built for scale
→ Leadership Coaching – grow your people
→ Hiring & Onboarding – bring in the right fit
Scope: Typically 2-3 days/week
PLUG ME IN
PLUG-IN CMO
Instant Leadership
A leader in the room when you need one. Strategic leadership to steady or level-up your marketing function without hiring full-time.
SEE FLAVOURS
How I slot in
Strategic firepower, on your terms.
→ Interim CMO – set direction, drive impact
→ Team Design – structure built for scale
→ Leadership Coaching – grow your people
→ Hiring & Onboarding – bring in the right fit
Scope: Typically 2-3 days/week
PLUG ME IN
PLUG-IN CMO
Instant Leadership
A leader in the room when you need one. Strategic leadership to steady or level-up your marketing function without hiring full-time.
SEE FLAVOURS
How I slot in
Strategic firepower, on your terms.
→ Interim CMO – set direction, drive impact
→ Team Design – structure built for scale
→ Leadership Coaching – grow your people
→ Hiring & Onboarding – bring in the right fit
Scope: Typically 2-3 days/week
PLUG ME IN
PLUG-IN CMO
Instant Leadership
A leader in the room when you need one. Strategic leadership to steady or level-up your marketing function without hiring full-time.
SEE FLAVOURS
On the menu
Trust your data again.
→ Analytics Audit – spot the gaps
→ CRM Cleanup – fix the clutter
→ Tracking Setup – know what matters
→ Dashboard Build – clarity at a glance
Scope: One-off or annual subscription
CLEAN IT UP
DATA DEEP CLEAN
Tidy the Mess
Because messy data = messy decisions. I’ll help you cut through the chaos so you can trust your numbers again.
SEE FLAVOURS
On the menu
Trust your data again.
→ Analytics Audit – spot the gaps
→ CRM Cleanup – fix the clutter
→ Tracking Setup – know what matters
→ Dashboard Build – clarity at a glance
Scope: One-off or annual subscription
CLEAN IT UP
DATA DEEP CLEAN
Tidy the Mess
Because messy data = messy decisions. I’ll help you cut through the chaos so you can trust your numbers again.
SEE FLAVOURS
On the menu
Trust your data again.
→ Analytics Audit – spot the gaps
→ CRM Cleanup – fix the clutter
→ Tracking Setup – know what matters
→ Dashboard Build – clarity at a glance
Scope: One-off or annual subscription
CLEAN IT UP
DATA DEEP CLEAN
Tidy the Mess
Because messy data = messy decisions. I’ll help you cut through the chaos so you can trust your numbers again.
SEE FLAVOURS
NEED A MIX?
Most founders at the $1–10M ARR stage don’t fit neatly into one box, and that’s fine. You might be juggling board pressure, messy data, or a team that’s not quite firing yet.
We’ll find the right fix for where you’re at.
FROM OTHERS I'VE WORKED WITH…
"Super helpful! Made me completely rethink our offer and positioning strategy. Very very valuable. To anyone reading this: do yourself a favour and book a call with Tom, it'll be more than worth your while."
Jean-Patrick Bisson
CEO & Founder, Geonode
"Tom is knowledgeable, friendly, and patient. If you seek expert advice, I highly recommend this guy with an impressive bio and a fantastic vibe. 10/10!"
Emma Kovacevic
Marketing Lead, Skale
"Great insights and anecdotes based on concrete experience. He helped me work through some open questions I had and shared some tools for thinking through product marketing. Thank you Tom!"
David Fallarme
VP Marketing, Owner.com
"Tom brings good thinking and has been very generous in sharing wisdom from his past experiences. But I've been most impressed with his great energy. I look forward to our calls. Each time, I feel I've left with great value, insights, and a big smile."
Kristen Andersen
Fractional CMO, Redthread
"Super helpful! Made me completely rethink our offer and positioning strategy. Very very valuable. To anyone reading this: do yourself a favour and book a call with Tom, it'll be more than worth your while."
Jean-Patrick Bisson
CEO & Founder, Geonode
"Tom is knowledgeable, friendly, and patient. If you seek expert advice, I highly recommend this guy with an impressive bio and a fantastic vibe. 10/10!"
Emma Kovacevic
Marketing Lead, Skale
"Great insights and anecdotes based on concrete experience. He helped me work through some open questions I had and shared some tools for thinking through product marketing. Thank you Tom!"
David Fallarme
VP Marketing, Owner.com
"Tom brings good thinking and has been very generous in sharing wisdom from his past experiences. But I've been most impressed with his great energy. I look forward to our calls. Each time, I feel I've left with great value, insights, and a big smile."
Kristen Andersen
Fractional CMO, Redthread
PICK UP WHERE THE WHITEBOARD LEFT OFF
Book a 20-min intro call and let's see what fits.
+ ANY OTHER COOL SHIT…
Partnerships, experiments, side quests… if it’s interesting, let’s talk
tllo Ltd T/A Cold.inc © 2025
tllo Ltd T/A Cold.inc © 2025
tllo Ltd T/A Cold.inc © 2025