If you’ve ever hired a strategist when you should've hired a specialist, or a specialist when you should've hired a strategist
chances are
you should've just hired me
You know that whiteboard high after the offsite, when the plan's clear and everyone's nodding?
A week later, the glow’s gone and everyone’s busy trying to line up calendars for 'next steps'.
That’s where I work - the space between "we should" and "we did".
I call it Fieldwork: embedded strategy that observes your business in its natural habitat, makes sense of what’s happening, designs what’s missing, and moves things forward. PS: I'm an anthropologist (for real!)
Here's how that looks in practice:
What you get
Your biggest decisions, made clearer and faster.
→ Strategic Deep Dives - 1–2 focused calls each month
→ Rapid Access - when key decisions can't wait
→ Operator Judgement - seasoned perspective, calm + direct
Ongoing monthly partnership
SEE THE DEAL
EXEC ADVISORY
Judgement on Tap
When you need someone who’s operated at your altitude and can help you see the angles you’re missing.
SEE FLAVOURS
On the menu
Stop scrambling for answers.
→ Connection – all your systems, one clean layer
→ Context – your business logic, encoded
→ Clarity – dashboards, analysis, plain-English query
→ Compounding – gets sharper over time
Scope: One-off deep dive or ongoing service
GET CLARITY
CLARITY ENGINE
Know, Don't Guess
Your data has the answers. We build a Living Data Room that gets them to you—with evidence, not vibes
SEE FLAVOURS
Ways we'll work
Your challenges, your call.
→ Founder Clarity Calls - untangle decisions
→ Marketer Coaching - sharpen your leadership skills
→ Working Sessions - get shit done (together)
→ Accountability Check-ins - stay on track
Scope: Ongoing monthly calls
TALK IT OUT
MENTORSHIP
Guided Growth
One-to-one guidance for founders or marketers who want clarity, confidence, and accountability.
SEE FLAVOURS
How I slot in
Strategic firepower, on your terms.
→ Interim CMO – set direction, drive impact
→ Team Design – structure built for scale
→ Leadership Coaching – grow your people
→ Hiring & Onboarding – bring in the right fit
Scope: Typically 2-3 days/week
PLUG ME IN
PLUG-IN CMO
Instant Leadership
A leader in the room when you need one. Strategic leadership to steady or level-up your marketing function without hiring full-time.
SEE FLAVOURS
NEED A MIX?
Most founders at the $1–10M ARR stage don’t fit neatly into one box, and that’s fine. You might be juggling board pressure, messy data, or a team that’s not quite firing yet.
We’ll find the right fix for where you’re at.
PICK UP WHERE THE WHITEBOARD LEFT OFF
Book a 20-min intro call and let's see what fits.
+ ANY OTHER COOL SHIT…
Partnerships, experiments, side quests… if it’s interesting, let’s talk
