CLARITY FOR THE DECISIONS THAT MATTER

Turn your company into a living data room

STOP THE SCRAMBLE

TRUSTED BY FOUNDERS FROM SEED TO SERIES D

OH SHIT…

WHEN THE BOARD ASKS A QUESTION YOU SHOULD KNOW THE ANSWER TO

You already have the data… in your CRM, your product analytics, your support tools, your billing system. It just doesn't talk.

So getting a straight answer involves 3 days, 5 spreadsheets and an overworked analyst updating a deck at midnight.

WHAT IF YOU ALREADY HAD THE ANSWER?

WE BUILD YOUR LIVING DATA ROOM

A structured analytical environment that knows your business context, your data, and stays current as your business evolves.

Stop relying on one-off analyses. Start getting evidence-based answers you can take to the board.

HOW IT WORKS

CONNECT

We plug into your existing tools and build one clean data layer. No rip-and-replace or dev work needed on your end.

CONTEXTUALISE

We encode your business logic so the system knows what your data actually means. Your definitions, your quirks, your edge cases.

CLARIFY

You get answers with evidence, traceable back to the source—dashboards, analysis, or just ask a question in plain English.

And it compounds.

The longer you use the system, the more it knows. Automated profiling, schema monitoring, and AI interpretation that adapts to your business context over time.

GET IN TOUCH

CLARITY IN ACTION

Answers, trends, and evidence that arrive when you need them, not when someone gets around to it—in your inbox, Slack channel or on a dashboard.

Churn Rate by Acquisition Channel
Rolling 90-day churn, by source
INSIGHT CARD
CONFIDENCE: HIGH
Q3 churn is concentrated in partner-sourced accounts with fewer than 3 feature activations in the past 30 days
Sources: Stripe billing events • Mixpanel usage data • Intercom customer sentiment
JUST ASK
ASK ANYTHING
> Which segment has the highest expansion revenue?
❆ Mid-market accounts via direct sales show 34% expansion, driven by seat upgrades in months 4-6. Enterprise: 12%. Self-serve: contracting at -3%.
Sources: Stripe billing events • Mixpanel usage data • Intercom customer sentiment
Churn Rate by Acquisition Channel
Rolling 90-day churn, by source
INSIGHT CARD
CONFIDENCE: HIGH
Q3 churn is concentrated in partner-sourced accounts with fewer than 3 feature activations in the past 30 days
Sources: Stripe billing events • Mixpanel usage data • Intercom customer sentiment
JUST ASK
ASK ANYTHING
> Which segment has the highest expansion revenue?
❆ Mid-market accounts via direct sales show 34% expansion, driven by seat upgrades in months 4-6. Enterprise: 12%. Self-serve: contracting at -3%.
Sources: Stripe billing events • Mixpanel usage data • Intercom customer sentiment
Churn Rate by Acquisition Channel
Rolling 90-day churn, by source
INSIGHT CARD
CONFIDENCE: HIGH
Q3 churn is concentrated in partner-sourced accounts with fewer than 3 feature activations in the past 30 days
Sources: Stripe billing events • Mixpanel usage data • Intercom customer sentiment
JUST ASK
ASK ANYTHING
> Which segment has the highest expansion revenue?
❆ Mid-market accounts via direct sales show 34% expansion, driven by seat upgrades in months 4-6. Enterprise: 12%. Self-serve: contracting at -3%.
Sources: Stripe billing events • Mixpanel usage data • Intercom customer sentiment
Churn Rate by Acquisition Channel
Rolling 90-day churn, by source
INSIGHT CARD
CONFIDENCE: HIGH
Q3 churn is concentrated in partner-sourced accounts with fewer than 3 feature activations in the past 30 days
Sources: Stripe billing events • Mixpanel usage data • Intercom customer sentiment
JUST ASK
ASK ANYTHING
> Which segment has the highest expansion revenue?
❆ Mid-market accounts via direct sales show 34% expansion, driven by seat upgrades in months 4-6. Enterprise: 12%. Self-serve: contracting at -3%.
Sources: Stripe billing events • Mixpanel usage data • Intercom customer sentiment

GET STARTED

YEAH BUT, CAN'T I JUST USE CHATGPT…

You can. But it doesn't know your churn definition, your ICP criteria, or that Q3 excludes the tier you sunset in August.

ChatGPT gives plausible answers. Cold gives board-ready answers. The difference is the structured business context underneath.

WHAT ABOUT TABLEAU OR LOOKER?

They visualise whatever you give them. If the underlying data is messy or lacks business context, you get beautiful charts built on bad foundations. Cold is what goes underneath.

CAN'T WE JUST BUILD THIS IN-HOUSE?

Totally.

But it means pulling engineers off your product roadmap, spending months on data infrastructure, and building something that nobody maintains after the initial push. We've already built the system. You get the output in weeks, not quarters.

WHO'S IT FOR?

You're a CEO, COO, or CRO at a Series A/B company ($5–20M ARR).

You're not short on data, just short on access to it. If you're making decisions on partial visibility and want to move faster, and with greater confidence, this is for you.