B2B MARKETING MENTORING

Bridge experience gaps, build high-performing teams, and lead with confidence

WORKING WITH AMBITIOUS MARKETERS AT HIGH-GROWTH B2B STARTUPS

  • UserZoom logo
  • Sunstone Partners logo
  • HireVue logo
  • Sequoia logo
  • SEDNA logo
  • Insight Partners logo
  • WAVS logo
  • UserZoom logo
  • Sunstone Partners logo
  • HireVue logo
  • Sequoia logo
  • SEDNA logo
  • Insight Partners logo
  • WAVS logo
  • UserZoom logo
  • Sunstone Partners logo
  • HireVue logo
  • Sequoia logo
  • SEDNA logo
  • Insight Partners logo
  • WAVS logo

GET WHERE YOU NEED TO GO, FASTER

Trying to hit targets, build a high-performing team, and demonstrate value to the board and wider business all at the same time soon becomes a sucky situation if you have critical gaps in your skills or knowledge.

Whether you're a Marketing leader, practitioner or a founder figuring it out at a high-growth startup, it pays to have an experienced operator in your corner to bounce ideas off, challenge your thinking, and offer guidance and accountability for your B2B marketing strategy and decision-making.

WHAT WE OFFER

1-1 Mentorship: personalised sessions focused on your unique challenges and objectives

Strategic Guidance: develop and refine your marketing strategy to align with business goals

Leadership Development: enhance your skills in team building, performance management, and cross-functional collaboration.

Accountability: regular check-ins to track progress and adapt strategies as needed

WHO THE HELL AM I?

Headshot of Tom Lloyd

TOM LLOYD, FOUNDER & RECOVERING B2B MARKETER

Hi. I'm Tom. Having spent 12+ years building and scaling successful B2B Marketing functions from first hire to SVP, chances are I have seen some version of the movie you're watching before, and can work with you to address the challenges that most commonly come up.

🧠 GTM motions: product-led, sales-led, and hybrid

📈 Growth stages: pre-revenue to $80M+ ARR

🏗 Business types: SaaS, services, platforms, two-sided marketplaces

🤝 Stakeholders: founders, exec teams, investors

I’ve helped companies through funding rounds, acquisitions, team restructures, and strategy resets — and I bring that experience to every mentorship call.

WHO THE HELL AM I?

Headshot of Tom Lloyd

TOM LLOYD, FOUNDER & RECOVERING B2B MARKETER

Hi. I'm Tom. Having spent 12+ years building and scaling successful B2B Marketing functions from first hire to SVP, chances are I have seen some version of the movie you're watching before, and can work with you to address the challenges that most commonly come up.

🧠 GTM motions: product-led, sales-led, and hybrid

📈 Growth stages: pre-revenue to $80M+ ARR

🏗 Business types: SaaS, services, platforms, two-sided marketplaces

🤝 Stakeholders: founders, exec teams, investors

I’ve helped companies through funding rounds, acquisitions, team restructures, and strategy resets — and I bring that experience to every mentorship call.

WHO IT'S FOR

This is aimed at first-time or newly-promoted in-house marketing practitioners and leaders in B2B SaaS startups with high growth or transformational expectations, experiencing a skills or knowledge gap in one or more of the following areas:

TEAM BUILDING

People management, goal setting and managing performance

REPORTING

Board / senior management reporting, and demonstrating the value of Marketing up and across the org

ALIGNMENT

Working and communicating effectively cross-functionally to achieve shared objectives, and getting buy-in for change

CAREER DEVELOPMENT

Transitioning from an individual contributor to Manager or Manager of Managers, and continuing your trajectory

MARKETING EFFECTIVENESS

Planning and prioritisation of what’s most important to focus on right now—whether you're the sole Marketing person in your business or have a growing team

B2B MARKETING STRATEGY

Developing your B2B Marketing strategy, Market research, brand building and go-to-market approach

You’re probably smart, driven, and capable of figuring this out alone. But you also know that in a high-growth environment, time is your most limited resource.

A mentor helps compress the learning curve, offer an outside perspective, and keep you focused on what actually moves the needle.

HAPPY MENTEES

HAPPY MENTEES

PRICING

All packages are tailored to specific requirements, and are based on a one-off payment for the duration of the program, payable in advance via credit card or invoice.

For custom plans or longer-term mentorship, please get in touch or book a call to discuss further.

Ad-hoc session

£150

1x 60-minute call

One-off deep dive on a specific challenge or decision. Perfect for focusing on a tough problem or pressure point.

Strategic sprint

£699

6x 60-minute calls

Save over £200 vs. hourly

6x 1-hour sessions to tackle your biggest challenges over a defined period. Could be a structured 3-month engagement — or an accelerated 6-week push.

NOT SURE WHAT YOU NEED? BOOK AN INTRO CALL

Book a free, 20-minute Intro Call to clarify your priorities, and see if there's a fit.

VIBE CHECK.

Book a free, 20-min intro call to see if there's a fit

Or drop a note if you have any questions