B2B MARKETING MENTORING
Bridge the gaps, build better teams, and lead with confidence.
GET WHERE YOU NEED TO GO, FASTER
Trying to hit targets, build a high-performing team, and demonstrate value to the board and wider business all at the same time soon becomes a sucky situation if you have critical gaps in your skills or knowledge.
Whether you're a Marketing leader, practitioner or a founder figuring it out at a high-growth startup, it pays to have an experienced operator in your corner to bounce ideas off, challenge your thinking, and offer guidance and accountability for your B2B marketing strategy and decision-making.
WHAT I OFFER
1-1 Mentorship: personalised sessions focused on your unique challenges and objectives
Strategic Guidance: develop and refine your marketing strategy to align with business goals
Leadership Development: enhance your skills in team building, performance management, and cross-functional collaboration.
Accountability: regular check-ins to track progress and adapt strategies as needed
WHO THE HELL AM I?
TOM LLOYD, FOUNDER & RECOVERING B2B MARKETER
Hi. I'm Tom. Having spent 12+ years building and scaling successful B2B Marketing functions from first hire to SVP, chances are I have seen some version of the movie you're watching before, and can work with you to address the challenges that most commonly come up.
🧠 GTM motions: product-led, sales-led, and hybrid
📈 Growth stages: pre-revenue to $80M+ ARR
🏗 Business types: SaaS, services, platforms, two-sided marketplaces
🤝 Stakeholders: founders, exec teams, investors
I’ve helped companies through funding rounds, acquisitions, team restructures, and strategy resets — and I bring that experience to every mentorship call.
WHO IT'S FOR
This is aimed at first-time or newly-promoted in-house marketing practitioners and early-stage leaders in B2B SaaS startups with high growth or transformational expectations, experiencing a skills or knowledge gap in one or more of the following areas:
TEAM BUILDING
People management, goal setting and managing performance
REPORTING
Board / senior management reporting, and demonstrating the value of Marketing up and across the org
ALIGNMENT
Working and communicating effectively cross-functionally to achieve shared objectives, and getting buy-in for change
CAREER DEVELOPMENT
Transitioning from an individual contributor to Manager or Manager of Managers, and continuing your trajectory
MARKETING EFFECTIVENESS
Planning and prioritisation of what’s most important to focus on right now—whether you're the sole Marketing person in your business or have a growing team
B2B MARKETING STRATEGY
Developing your B2B Marketing strategy, Market research, brand building and go-to-market approach
You’re probably smart, driven, and capable of figuring this out alone. But you also know that in a high-growth environment, time is your most limited resource.
A mentor helps compress the learning curve, offer an outside perspective, and keep you focused on what actually moves the needle.
