B2B MARKETING MENTORING
Expert advice & coaching for Marketing leaders
WORKING WITH AMBITIOUS LEADERS AT HIGH-GROWTH B2B STARTUPS
GET WHERE YOU NEED TO GO, FASTER
Trying to hit targets, build a high-performing team, and demonstrate value to the board and wider business all at the same time soon becomes a sucky situation if you have critical gaps in your skills or knowledge.
Whether you're an existing Marketing leader, senior Marketer or a founder figuring it out at a high-growth startup, it pays to have an experienced operator in your corner to bounce ideas off, challenge your thinking, and offer guidance and accountability for your B2B marketing strategy and decision-making.
Turn that suck into suck-cess (🙄) with a B2B Marketing mentor who can help you fill in those gaps with experience and best practices, and accelerate your learning curve as a leader.
TESTIMONIALS
WHO CAN BENEFIT
This is aimed at first-time or newly-promoted in-house marketing leaders in B2B SaaS startups with high growth or transformational expectations, experiencing a skills or knowledge gap in one or more of the following areas:
TEAM BUILDING
People management, goal setting and managing performance
REPORTING
Board / senior management reporting, and demonstrating the value of Marketing up and across the org
ALIGNMENT
Working and communicating effectively cross-functionally to achieve shared objectives, and getting buy-in for change
CAREER DEVELOPMENT
Transitioning from an individual contributor to Manager or Manager of Managers, and continuing your trajectory
MARKETING EFFECTIVENESS
Planning and prioritisation of what’s most important to focus on right now—whether you're the sole Marketing person in your business or have a growing team
B2B MARKETING STRATEGY
Developing your B2B Marketing strategy, Market research, brand building and go-to-market approach
If this is you, you are likely a high-potential individual who has the ambition and talent required to achieve this on your own—but you also recognise you may not have the runway or resource required to take the next step within the fast-paced environment of the startup world.
A mentor can help you compress this learning curve and accelerate your journey to achieving your goals and future growth through practical, real-world advice on how to navigate these situations on an ongoing basis.
If you fall outside of this profile or require help in a different area, feel free to get in touch to see if there's potential to work together.
HOW IT WORKS
SET UP AN INTRO CALL
The first step to a successful B2B mentoring program is to establish if there's a fit—relevant experience is important, and vibes and rapport are pretty key too. Book a free, 20-minute intro call to get a feel for whether these checkboxes are being ticked. We'll discuss what you're looking for in a mentor, the challenges or areas you'd like help with, and any questions you might have about the process.
IDENTFY YOUR GOALS
If we think there's a fit, we'll choose a program to get going with, and agree on what you want to get out of it. Startups can be volatile places, and objectives and direction can shift. Don't worry, we will have flexibility to pivot to whatever fire is burning right now—but having some simple North Star goals to aim for help keep things on track.
SET MUTUAL EXPECTATIONS
At this point, it's also important to understand how we will work togther in terms of communication, accountability and the structure of our calls. What this looks like will depend very much on your particular requirements and goals,but establishing this early will help ensure you get the most out of the program.
IMPLEMENT & ASSESS
While the role of a mentor is to have an opinion and perspective on how to navigate a certain situation, ultimately the responsbility for implementing this advice (and whether you choose to implement it) falls on you. We will continue to monitor against your goals and targets as the mentoring program progresses, and adjust and adapt where necessary.
WHO THE HELL AM I?
TOM LLOYD, FOUNDER & CEO
Hi. I'm Tom. Having built and scaled successful B2B Marketing functions at a range of growth stages of SaaS businesses, chances are I have seen some version of the movie you're watching before, and can work with you to address the challenges that most commonly come up.
Spoiler alert: many of these really come down to human factors—your leadership style, company culture, team motivation, inter-departmental relationships and the types of people you're working with.
So while these challenges can (and should) be contextualised through the lens of Marketing strategy and go-to-market objectives, the real value in mentoring comes from having a co-pilot to navigate the squishy, messy reality of a bunch of people from a range of backgrounds being thrown together into a SaaSy blender and trying to get results while being spun around at high-speed.
If you're looking for ongoing mentoring on how to delicately handle last-minute CEO requests, stubborn team members or colleagues who don't seem to know or care about what Marketing is trying to achieve, then get in touch and we can figure something out.
PRICING
All packages are tailored to specific requirements, and are based on a one-off payment for the duration of the program, payable in advance via credit card or invoice.
Custom plans can be created if you have different requirements—please get in touch or book a call to discuss further.
STANDARD 3-MONTH MENTORING PROGRAM
For when you need to bridge a gap to get where you need
£1350
• Measurable progress against mutually-defined objective(s)
• 2x 1-hour face-to-face sessions per month
• Email support between sessions
INTENSIVE 3-MONTH MENTORING PROGRAM
For when you need to accelerate progress to hit your goal
£2450
• Measurable progress against mutually-defined objective(s)
• 4x 1-hour face-to-face sessions per month
• Email support between sessions
