CEO & Co-Founder @
Just 4 Noise
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What if the hours spent digging through sample libraries for the perfect one-shot could be replaced by an AI prompt that generates it in seconds?
Max Shafer, CEO and co-founder of Just 4 Noise, introduces us to his neural synthesis tool: a one-shot sample generator that promises to eliminate the grind of searching for the right kick, hi-hat or snare, offering producers a faster, more creative workflow for crafting tracks.
Along the way, we visit the roots and evolution of sampling, inspired by A Tribe Called Quest’s People's Instinctive Travels and the Paths of Rhythm. Reflecting on early techniques like Q-Tip’s pause tapes, we imagine how modern AI tools might have shaped golden-era hip-hop and debate what artistic “craft” means in the age of automation.
From the company’s inception as a hackathon project (during which Britney Spears’ Toxic was reimagined as a 90s industrial techno track) to its evolution as a production tool for AI-powered sound design, this episode uncovers the cultural and technological shifts redefining music production. Whether you're a producer, a sampling enthusiast, or just curious about AI’s role in the arts, check it out.
My immediate reaction upon happening across Just 4 Noise was: "OK, this is another AI generative tool…" But this quickly subsided as I started to recognise the synth-like approach to it all. I see Just 4 Noise more like a synthesizer that simply has a different front-end interface as a starting point. This gives the added versatility of allowing for a wider sonic pallet or universe of sounds than a typical drum synth, combined with the convenience and speed of AI prompting versus auditioning endless one-shots (or crafting multiple envelopes and parameters to get to a sound).
The one-shot focus really does position Just 4 Noise somewhere between a pure sample library and a pure synth, and this allows it to fit nicely into a production workflow that likely incorporates some combination of both of the above. As such, Just 4 Noise is a complimentary tool that would fit pretty seamlessly into most typical workflows (particularly for electronic music, their initial focus) in a way that saves time while in the creative flow.
File management: while Max was understandably reticent to share too much detail around what the team is currently developing on this front, I can certainly see the merit to a tool like Just 4 Noise as a way to reduce file management woes for producers. Not necessarily as a file management solution in itself, but as a means to eliminate or reduce reliance upon the need to maintain and manage files to begin with. Being able to prompt the right sound for the right situation cuts down on the need to maintain or search through pre-existing samples, and from what Max hinted at, may also help better categorise your one-shots in the language of these prompts.
A Tribe Called Quest
Britney Spears
Kotyk Murkotyk