How to launch your first product without losing your mind (or your money)

How to launch your first product without losing your mind (or your money)

Start small. Test fast. Keep your sanity.

Start small. Test fast. Keep your sanity.

The gist…

The gist…

You’ve got the idea. The name. Probably a sick-ass logo and a good-enough domain (you'll get the .com after you hit profitability).

But every time you sit down to actually do something with it, your brain fucks you over just a little bit.
“What if it fails? What if I’m not ready? What if I go broke and have to crawl back with the other idiots at work?”

You’re not alone. Most people don’t fail because their idea’s bad—they fail because uncertainty gets the better of them.
That’s why in this episode, I talk with Shawn Gong, startup mentor and product lead at companies like Tinder and Snap, about how to start without setting your life on fire.

We break down the real Startup 101:

  • How to validate your idea before you build it

  • Why smaller tests lead to bigger wins

  • How to turn fear into a plan, not a wall

  • When to finally make the leap (and when not to)

Start small. Test fast. Keep your sanity.

Episode transcript, if you're that way inclined

Episode transcript, if you're that way inclined

Episode transcript, if you're that way inclined

HEY

I’m Tom, and I run Cold. I help startup founders and marketers make progress.

If you want to go deeper, see how I work, and explore ways we can collaborate, head here:

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tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025