Your LinkedIn profile is probably boring. Fix it?

Your LinkedIn profile is probably boring. Fix it?

Feat. Yana Senina (ex-Google, ex-Meta recruiter who’s seen it all)

Feat. Yana Senina (ex-Google, ex-Meta recruiter who’s seen it all)

The gist…

The gist…

Most LinkedIn profiles blend into the corporate soup: job titles stacked like pancakes with no syrup, buzzword bingo, no real story. Recruiters skim and move on (or never see them to begin with).

In this episode, I talk with Yana Senina, a recruiter who’s hired for Google and Meta, about how to flip that. She shows you how recruiters actually scan profiles (spoiler: not how you think) and what makes them stop scrolling.

What we get into:

  • Headlines that hook vs. headlines that vanish into noise

  • Why your About section should sound human, not like a template

  • How keywords and context quietly swing job offers your way

  • Micro-tweaks that tip the scale in your favour

The goal: shift from chasing jobs, to jobs chasing you. And maybe not cringe when you see your own profile?

Episode transcript, if you're that way inclined

Episode transcript, if you're that way inclined

Episode transcript, if you're that way inclined

HEY

I’m Tom, and I run Cold. I help startup founders and marketers make progress.

If you want to go deeper, see how I work, and explore ways we can collaborate, head here:

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tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025