Your LinkedIn profile is probably boring. Fix it?

Your LinkedIn profile is probably boring. Fix it?

Feat. Yana Senina (ex-Google, ex-Meta recruiter who’s seen it all)

Feat. Yana Senina (ex-Google, ex-Meta recruiter who’s seen it all)

The gist…

The gist…

Most LinkedIn profiles blend into the corporate soup: job titles stacked like pancakes with no syrup, buzzword bingo, no real story. Recruiters skim and move on (or never see them to begin with).

In this episode, I talk with Yana Senina, a recruiter who’s hired for Google and Meta, about how to flip that. She shows you how recruiters actually scan profiles (spoiler: not how you think) and what makes them stop scrolling.

What we get into:

  • Headlines that hook vs. headlines that vanish into noise

  • Why your About section should sound human, not like a template

  • How keywords and context quietly swing job offers your way

  • Micro-tweaks that tip the scale in your favour

The goal: shift from chasing jobs, to jobs chasing you. And maybe not cringe when you see your own profile?

Inside the conversation…

HEY

I’m Tom, and I run Cold. I help startup founders and marketers make progress.

If you want to go deeper, see how I work, and explore ways we can collaborate, head here: