Layoffs everywhere? Cool. Now's your chance to stand out

Layoffs everywhere? Cool. Now's your chance to stand out

Stop doomscrolling, and start showing your value

Stop doomscrolling, and start showing your value

The gist…

The gist…

The sky is falling down! Layoffs, freezes, AI eating jobs for breakfast.

And yeah, it is rough out there. Everyone's getting ghosted x1000, and the “Easy Apply” button is somehow making it less easy for both candidates and recruiters (thanks LinkedIn?).

Plot twist - there's a twinkle of light in the doom and gloom, and the best candidates are stepping into it like that little girl escaping the TV in Poltergeist.

I spoke with Sandi Conroy and Eric Crawford, two career coaches with decades of experience at companies such as Meta and Google. We cover:

  • How to make your CV speak human again (and dodge the “no” pile)

  • Why showing your work beats listing your skills

  • How to build confidence that doesn’t sound like bravado

  • And why “the future is fractional” might be the best news you’ll hear this year

If everyone’s still applying on autopilot, all you have to do is take back the controls.

Episode transcript, if you're that way inclined

Episode transcript, if you're that way inclined

Episode transcript, if you're that way inclined

HEY

I’m Tom, and I run Cold. I help startup founders and marketers make progress.

If you want to go deeper, see how I work, and explore ways we can collaborate, head here:

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025

Icy mountain landscape at sunset

tllo Ltd T/A Cold.inc © 2025