Stop running a write-in campaign for your own promotion

Stop running a write-in campaign for your own promotion

An ex-Amazon insider on the votes nobody told you you needed

An ex-Amazon insider on the votes nobody told you you needed

The gist…

The gist…

You did the work. You hit the numbers. You sat back, waited for someone to notice, and it never once occurred to you to put your own name on the ballot. Congrats — you just ran a write-in campaign for your own career. Nobody wins those, and no one's coming to save your quiet ass.

Nine in ten workers say they've watched someone else's connections beat their results at review time. That's not nepotism (although, let's be real, sometimes it is).

Elina Kazantseva spent nine years at Amazon — first getting promoted, then sitting on the other side of the table deciding who else would be. She knows exactly whose votes count and why yours probably aren't in the room.

What we get into:

  • Why "doing great work" without a direct ask is just a really polite way of losing

  • The one sentence that turns hinting into an actual promotion timeline

  • How to audit your support network and find out who's actually voting for you

  • The two signs it's not you — it's a rigged ballot, and it's time to leave

Nobody's handing you a ballot. Stop hinting, start campaigning — or find a race you can actually win.

Inside the conversation…

HEY

I’m Tom, and I run Cold. I help startup founders and marketers make progress.

If you want to go deeper, see how I work, and explore ways we can collaborate, head here: