With Boris Parasochka,
CEO & Co-founder @
Exibeat
Watch or listen now:
How can DJs discover fresh tracks in a world dominated by algorithms that push the same music everyone else is playing?
Boris Parasochka, CEO and co-founder of Exibeat, is on a mission to fix the disjointed music discovery and distribution experience through a platform where DJs can easily find, purchase, and incorporate new tracks into their sets, with a spotlight on non-mainstream Electronic artists around the globe.
Say goodbye to the fragmented landscape of pinging between multiple platforms to find and download that perfect track for your next show. Boris shares his passion for building a platform and community that not only streamlines the process for DJs, but aims to create equitable opportunities for artists to generate revenue and gain recognition.
Journey with us into the vibrant and diverse world of music genres, where the boundary between global and hyperlocal sounds is beautifully blurred. From the sensory impact of iconic tracks like Monolake's "Index" to the inspiration of Durban's Gqom music and the significance of Ableton to music technology, Boris brings us into a realm where artistry and tech innovation go hand in hand.
With a keen eye on the technological shifts and trends reshaping the industry, Boris envisions a platform that truly meets the demands of electronic music creators and enthusiasts alike.
Rethinking the way electronic music is distributed and discovered is a win-win for both consumers (DJs) and producers (artists), as it helps raise the visibility of previously unheard music from under-represented genres and regions, improving DJ track selection (the 'end product') and raising money and awareness for artists
The community aspect of Exibeat extends beyond the marketplace business model. Yes, making it easier to find and buy music saves time and provides an additional revenue stream for artists. But the potential for a more frictionless synthesis between these groups across genres and localities could encourage new musical movements and collaboration
Is it possible to challenge the dominance of the DSPs, and truly provide an alternative for music monetisation? Only time will tell. But by focusing on this niche, it may be possible to bring some additional vitality to this corner of the live music scene, that has long been a means of curating and transmitting musical taste between groups
