STARTUP MARKETING AGENCY
Marketing partner for high-growth startups seeking scale
WORKING WITH AMBITIOUS LEADERS AT HIGH-GROWTH STARTUPS
TUNED TO YOUR UNIQUE CHALLENGES
If you throw a rock right now, chances are you'll hit a marketing agency, freelancer or consultant. No shade—they might be great for what you need (and you may have hit us).
What makes Cold a good fit for your business is our understanding of the unique challenges startups experience—because we've lived it ourselves.
As strategic operators with experience working through a range of scenarios at high-growth startups, we have the expertise and flexibility to help you reach your target audience and achieve your business goals, with a good dose of empathy for what startup companies go through at each stage.
TESTIMONIALS
WHO WE WORK WITH
Cold has worked with multiple bootstrapped, venture and private equity-backed technology startups and small businesses across a range of industries globally. We don't claim to be one of the best startup marketing agencies, but we do have in-depth experience in making the strategic decisions needed to drive growth.
If you're looking for help right now, chances are you've hit a point in your business growth where what you need to achieve exceeds what you're capable of executing on. We partner with ambitious startups who are committed to achieving the next stage of growth through Marketing.
Work with a marketing partner with a proven track record working across industries and startups with different needs around organic growth, digital presence, and revenue generation.
OUR CORE SERVICES
Whether you want to expand your digital presence, increase brand recognition or work on your wider go-to-market strategy, we tailor solutions to your growth stage, requirements and budget.
Your situation will be unique to you, but having worked with dozens of startups, there are some common patterns that emerge:
POSITIONING
Where does your product or service sit in the minds of the people you’re targeting, and how are you communicating that effectively at every touch point?
CONTENT
How can you make your brand stand for something more than the features and value of the product or service you sell, and express your point of view in the market to differentiate from competitors?
AUDIENCE SEGMENTATION & TARGETING
Who are your really, really good customers, and how do you get more of them? Do you have a clear definition of your ideal customer profile, and a structure around how you focus resource on acquiring and retaining these (and getting less of the shitty ones)?
B2B MARKETING MENTORING
For first-time or newly-promoted in-house marketing leaders in B2B SaaS startups with high growth expectations, who need to fill experience gaps to accelerate their path to the next level.
All tactical questions tend to flow from these questions down—which channels to prioritise next, when to take on an agency or full-time employee, how to optimise marketing spend, etc. Get in touch to see if we can help with your challenge.
OUR PROPRIETARY FRAMEWORK
Doesn't exist. We work with you to learn the unique challenges your business is facing, based on the dynamics of your buyers and the competitive landscape. Sure there are heuristics and approaches that save time, but we work with intuition and experience to achieve the growth you want to reach your full potential.
